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Hot Wheels
Hot Wheels is a popular brand of toy automobile, introduced by U.S. toymaker Mattel in 1968, a landmark product that reached out and captured young imaginations

It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to that brand as well.
In 1968 Mattel introduced Hot Wheels miniature cars with minimal-friction wheels.

These cars ran on track and could move very fast with just the slightest push. From that moment on, the races were on.

Mattel went on to create elaborate layouts for the track that children can shape into looks for cars to zip through.

These cars can move independently for high-speed, nonstop action.

In 1998, Hot Wheels celebrated its 30th anniversary and reached a milestone--its 2 billionth car was produced.

That makes Mattel the producer of more vehicles than Detroit's big three car manufacturers combined!

Ready, set, race! This year, Hot Wheels® fuses a futuristic, fantasy story and real-life racing stunts to bring boys enhanced ways to play with and learn about cars.

What really makes these cars fly off a web site such as Toys for Little Boys is their speed.